Artist Branding and Development, Social Media Marketing, Music PR, Streaming Growth, Influencer Marketing
Indie
2019 - 2022
Increasing the artist’s presence on different social media platforms and leveraging publicity.
Hargo Khalsa – aka Hargo – is a producer & singer/songwriter known for his mind-expanding music, soul-centered message. His sound is as diverse as his background… raised a Sikh in a yoga Ashram bordering a Native American reservation in New Mexico.
Syncho Digital had been closely working with Hargo to release and promote his ‘Saturn Return’ album for six months. Our cooperation included two phases: before and after the music was released. At first, we provided him with a Pre-Save campaign and created some buzz before the album was released.
Then, we intensely worked on pushing the album to different playlists. Thanks to our well-planned campaign, we could boost streams on different music streaming platforms such as Spotify and SoundCloud where the album gained 10K+ streams overall.
Syncho Agency conducted an effective YouTube campaign for the client. His music videos reached 20K+ views.
We actively worked on leveraging his publicity too. Our efforts to get coverage on various blogs and set up interviews on radio paid off and the artist gained more recognition.