DEANO

Artist Branding and Development, Social Media Marketing, Music PR, Streaming Growth, Influencer Marketing

Genre:

Rock

About:

2018 - Present

Deliverables:

Gaining more publicity, increasing social media presence, and building a loyal fan base.

DEANO (Dean Patrick Schumacher) was born in Southfield, Michigan (a suburb of Detroit) on March 14th, 1964. Growing up in the 1970s his musical influences were based on Rock & Roll, Blues, Disco, R & B, Funk, and Country. In the 70s there were no music videos to watch, nothing to see with your eyes. The music was judged only by what you heard coming out of the radio. This made for a higher quality of music overall. He loved bands like Earth Wind and Fire, Average White Band as well as Lynyrd Skynyrd and Aerosmith, Peter Frampton, Bee Gees, etc… So it was a wide variety of music he was exposed to in the 70s.

Rock Country Indie Rock

Latest Case Studies

Syncho Digital began working on Deano’s single called “Harley Motor Bike” in August 2018. We premiered the track on the highly influential US music site Indie Shuffle.

 

We also did a Playlist placement campaign to promote this and other his songs on different music streaming platforms such as Spotify and Soundcloud. His songs reached 1M+ streams on all streaming platforms overall. Then, we did a campaign on YouTube where music videos gained 500K+ views.

Next, we utilized The Hype Machine to build a loyal fan base there. After some time, we noticed a vast number of new fans in addition to old ones.

 

Syncho Digital was able to drive attention to the artist by pitching to music blogs and publications where the client received coverage lately. The artists also got interviewed on radio and on blogs.

 

Currently, we carry on working on the artist’s various songs and aim to increase his exposure and recognition even more.

Latest Case Studies