Nov 2022

YouTube Advertising Basics Every Musician Should Follow

YouTube Advertising Basics Every Musician Should Follow

There’s a good reason why YouTube is the second biggest search engine in the world. With over a billion users, it’s no wonder that musicians are jumping on board to create their own channels and promote their music.
Even YouTube has added features that make it a crucial tool for musicians and artists who want to promote themselves, such as YouTube for Artists, a built-in analytics section, and customized profile settings. Why then would a music artist or band not wish to benefit from this form of promotion? It would be foolish of you not to. And since you are reading this, we know you are not the foolish type.

In today’s article, we will talk about how you can maximize your music marketing efforts by using YouTube ads.

What Are YouTube Ads?

What Are YouTube Ads?

Before we jump in, let’s understand what YouTube ads are, their types, and which one would suit you the best.

There are two forms of advertising on YouTube: organic and paid.

You probably can assume what’s their difference. Paid advertising is, well, paid for; organic advertising is free. To achieve the best possible results with organic advertising, you should take more effort, but if you don’t have the money for paid promotion, it’s a fantastic alternative all on its own.

Although it is recommended to incorporate both of them into your strategy, you might not have a choice depending on your financial situation. To help you better understand which type of YouTube advertising to choose, we’ll break down each of these now.

3 YouTube Organic Advertising Tips to Follow

Advertising is not merely about glitzy marketing. It refers to the fundamental design of your page, the details you offer, the caliber of the images you show your audience, and more. All of them are completely free to optimize, but they have a significant impact on how well your channel performs.

Below are some things you can do

Optimize Your Titles

1. Optimize Your Titles

Ensure that the title of your video is precise, short, and contains keywords if you want it to rank higher in search results. The terms you use as keywords should be “highly searchable” and directly related to the content of your channel. In other words, it is unlikely that your video would rank higher in search results if your title contains phrases that people don’t frequently look for.

By using the YouTube search auto-fill option, it’s simple to determine whether a keyword is appropriate. Simply begin typing the word you want to rank for and check whether it appears on its own.

2. Leverage the Power Of Social Media

The next important thing you should do is share your YouTube content across all the possible social media channels. Those platforms are Facebook, Instagram, TikTok, and so on.

Why use social media? Well, if you want your videos to go viral, social media is the first thing you should consider using. Besides, if you want to be where your audience is, having a presence on social media channels is not a necessity but a must.

So, how to use social media to promote your YouTube videos?

One way to do this is to create some buzz on social media platforms before your music release. You can announce the date in advance and keep posting interesting and fresh content so that you can grab people’s attention. For instance, you could post some snippets from your music video.

In this way, you can make sure that your advertising efforts will not go in vain and you can create the music career you have always dreamt of.

Categorize Your Content

3. Categorize Your Content

It’s a good idea to categorize your videos if you have a lot of them. This makes it simpler for your audience to find what they’re looking for when you have a bunch of content.

For instance, you can have separate playlists for music lyrics videos, music videos, live performances, and concerts.

So, if you want to customize your channel, below are some steps to take.

  • Sign in to YouTube Studio.
  • Select Customization from the left menu.
  • Use the tabs to customize your channel.

YouTube Paid Advertising

YouTube paid ads fall into 4 categories: TrueView ads, Bumper ads, Non-skippable ads, and in-feed video ads.

TrueView Ads

1. TrueView Ads

These ads can be skipped and appear before, during, or after other YouTube videos, websites, and apps from Google video partners. The viewer has a choice to skip the advertisement and continue watching the video after 5 seconds. What are the advantages?

They boost conversions and allow you to reach new people with your ads across multiple devices such as desktop computers, smartphones, and TVs.
You can choose to pay based on total impressions, complete ad views, or when viewers engage with the video, all of which depend on the campaign goals you have in mind (whichever comes first).
To encourage consumers to interact with your brand or business more, you can include interactive features in your advertising like call-to-action buttons, site link extensions, product feeds, and more.
When using an official release for your campaign, Trueview ads are the only ones that can produce views for your video just from the ad itself.

2. Bumper ads

Bumper ads cannot be skipped, They are short, typically only 6-seconds-long, and pop up at the end of videos.

3. Non-skippable in-stream ads

These ads cannot be skipped and can be played before, during, or after other videos. Non-skippable in-stream ads are short, usually 15-seconds-long. In comparison to other YouTube ads, they are expensive. So, you can get started with cost-friendly options.

In-feed video ads

4. In-feed video ads

They include an image thumbnail, a headline, and up to two lines of text and are placed next to YouTube material that is likely to be seen by your audience (depending on where the ad appears). A visitor is directed to the YouTube watch page for the advertisement when they click on the thumbnail.

Summary
There is much more to learn about selecting the appropriate audience to target, using analytics, putting up your advertising, and much more, but we’ll reserve those topics for other blog posts. We hope these YouTube advertising basics have helped you understand what the platform has to offer at the moment. Without advertising, you’ll lose out on significant interaction and visibility as a music artist or band and will not be able to present yourself in the best possible light in this profession.


Author: Diana Aghumyan | Content Writer, Syncho