Los Angeles-based artist SimplyRich closes out 2024 with a deeply introspective and genre-blending EP, Falling Again, released on December 13. Known for his seamless fusion of Afrobeat, Hip-Hop, and Contemporary R&B, SimplyRich pushes artistic boundaries with this seven-track project, offering listeners a raw and reflective exploration of love in its many forms.
The EP opens with “Fight / Fly,” a track that sets the emotional tone for the journey. With rhythmic Afrobeat influences layered under introspective lyrics, it delves into the instinctive push-and-pull of love and self-preservation. “Remember” follows, weaving nostalgic melodies with reflective vocals that carry an undertone of longing and reconciliation.
The centerpiece of the EP is “New Feelings (and old ones at the same time),” preceded by the ambient and hauntingly brief “New Feelings Intro.” This two-part journey captures the paradox of experiencing fresh love while wrestling with echoes of the past. SimplyRich’s ability to balance emotional vulnerability with polished production shines through here, offering a standout moment in the EP.
Tracks like “Around” and “hold.” explore the complexities of self-love and emotional growth. In “Around,” the steady beat and rich harmonies underscore the idea of continuity and learning to adapt, while “hold.” offers a quieter, contemplative interlude, allowing listeners to catch their breath amidst the emotional highs and lows.
The EP concludes with “Iris’ Eyes,” a heartfelt and deeply personal track that ties together the project’s themes of healing, growth, and the transformative power of love. The intricate production, blending subtle Afrobeat percussion with Contemporary R&B textures, leaves a lasting impression.
SimplyRich describes Falling Again as an exploration of how love transforms us, both positively and negatively. His polyamorous experiences and introspection on self-love inform the narrative, creating a body of work that is as much about personal evolution as it is about romantic relationships.
For fans of artists like Burna Boy, Anderson .Paak, or H.E.R., SimplyRich’s Falling Again offers a sonic tapestry that is equal parts intimate and expansive. With this EP, SimplyRich proves once again that his ability to combine rhythm, emotion, and authenticity makes him a standout voice in contemporary music.
