TikTok is one of the most famous video-sharing social networking platforms which has 1 billion active monthly users. This social media app is designed for creating short engaging and entertaining videos. TikTok is great not only for influencers or common people but also for music artists and bands who want to promote their music.
The TikTok algorithm doesn’t depend on the number of followers, unlike other social media channels. Videos are ranked based on their engagement level. TikTok allows users to use their own sounds while making videos. So, if you manage to inspire viewers then there is a high chance that they will create videos using your audio clips. The more people interact with your content, the more your content will appear on For You page and the more exposure it will gain.
So, if you want your music to go viral, you should definitely use TikTok. In today’s blog, we will walk you through some strategies to promote music on TikTok, grow your fan base, and take your music career to the next level.
Set a GoalThe first step should be identifying a goal. What are you trying to achieve by using TikTok? Do you want to grow your followers? Are you trying to gain more recognition? Or, maybe you want to promote your latest single there. So, define a goal and think of ways to achieve it. When you have a goal, you can measure the results against your goal. Therefore, make sure you have a clear goal that is attainable, measurable, realistic, and timely.
After setting a goal, it is high time to choose a theme for your TikTok channel. Apart from sharing your music, you also need a specific topic to create content for your channel. In this way, TikTok’s algorithm categorizes your content and shows it to people who might be interested in the topic. So, take your time to think about what you would like to post. Think about what your page is going to look like.
Upload Your Music on TikTokThe next step is featuring your music on TikTok. To go viral, you need to submit your music to TikTok. You can upload your music from music streaming platforms such as Apple Music and Spotify. Once you do this, it will 0be available to other TikTok users and they can make videos by using your music.
If you want your videos to be more discoverable, you definitely should use hashtags. They determine how relevant your content is. Choose popular hashtags and make sure your video content match. If you pick the right hashtags, the chances are high that your videos will show up on TikTok’s Discover and For You tabs.
Collaborate With Other Music Artists and InfluencersBy working with other famous music artists and TikTok creators, you can increase your popularity and promote your music. There are many people whose content and audience can be suitable for yours. So, pay attention not only to the number of followers but also to whether their content is relevant to your and if their audience might be interested in your content. Once you find a relevant influencer or music artist to work with, you can be sure that your fan base will grow and many people will become fans of your music.
The collaboration could take different forms. You can check TikTok trends and create a video with a famous influencer, for instance. Or, maybe you would like to create a duet with another famous music artist or band. So, it is totally up to your imagination and creativity.
Another great way to attract new people to your TikTok page is by following others. It is the best way to grow your audience and discover collaboration opportunities. So, follow famous music artists or bands, influencers, and other people who you think would be interested in your content.
Keep Up With TrendsTikTok is all about trends. When you open the app, you can see videos with dances and other challenges. So, browse your feed and check what is trending at the moment. Make sure to follow these trends as there is a high chance that your video will also appear on For You page and many people will discover you. Besides, trends can inspire and help you to generate ideas for creating your own challenges.
Indeed, following trends and shooting videos that go viral is great. However, you need to create some fresh and unique content too. More specifically, think about creating your own challenges. It could be a dance under your latest track, for instance. In this way, you can drive new people to your page and exposure to your music.
While promoting your music on TikTok, do not forget about community guidelines on TikTok. You could be banned for violating the rules. Your page can be blocked for several reasons. For instance, if you post something that includes harassment and bullying of other users or hateful behavior, your page can be banned. So, make sure you have read the rules and know what content is appropriate for this app.
Use TikTok AnalyticsIf you want to know how your content performs overall, you need to use TikTok Analytics. All content creators can access their analytics and get information about likes, engagement, shares, comments, and so on. This data is important to understand whether your content is engaging enough and if not, you can take all the necessary steps to improve it. So, make sure you track and monitor your content and optimize it over time so that your TikTok page progresses in the right direction.
TikTok has highly affected the music industry and enabled many new rising artists to start their careers without much effort. Thus, TikTok is one of the most effective ways to boost your music and gain recognition.
Once you start growing your TikTok channel, do not forget to share your music on other music-related platforms as well such as SoundCloud, Apple Music, YouTube, and so on. This will allow you to make your TikTok music promotion campaign go viral and reach larger audiences, and eventually create a huge buzz in the music industry.
We hope you enjoyed the article and are ready to get started. However, if you are still not sure how to use TikTik for your music career, you can leave it to Syncho Agency. We will take care of your TikTok campaign and make sure you get the right amount of exposure for your music and grow your fan base. You just need to reach out to us by filling out the FREE CONSULTATION form. We will get in touch with you shortly and discuss all the details of your TikTok campaign.
Thanks for reading, and good luck!
—
Author: Diana Aghumyan | Content Writer, Syncho
