Jul 2022

How To Promote Music in 2022

If you want your music to be heard, build a loyal fanbase, gain recognition, and have consistent growth as a music artist or band, then music marketing isn’t an option but rather a necessity.


You may have great songs with nice and meaningful lyrics, and interesting stories behind them. However, making good music is not enough if no one knows about you and your art. So, you definitely should not ignore music marketing and the benefits you can reap.


It is a powerful tool enabling you to promote your music, get your music heard, increase the views for music videos, build a fanbase and so much more.


Here are 5 tips and strategies to help you promote your music effectively in 2022.


     1. Build Your Brand Identity


It is one of the most important components of music marketing in 2022.  In order to build a strong brand, you need to identify who you are, who your audience is, what values you stand for as an artist, what you intend to do with your music, and most importantly, what messages your music conveys. It is well-known, that first impression matters. So, think about how you would like to represent yourself when people meet you and get to know your music for the first time.


Also, do not forget about branding assets that would really help you to highlight your brand identity. You need a proper logo, color schemes, slogan, and other visual elements to help you stand out in the crowd.



     2. Be Active On Social Media 


Social media has become an efficient way for music artists and bands to be connected with their fans, spread their music, and get more publicity.

Choose two or three main social media platforms that best suit your needs and are efficient for promoting music. Being everywhere and doing the minimum job will not give any satisfying results. You will be overwhelmed and unable to manage all the platforms simultaneously.


Once you decide which platforms to use, try to be active every day and engage your audience as much as it is possible. Post, do stories, live videos,  share something with your fans, answer their questions, and talk about your music.


It is time-consuming and you need to put real effort but be rest assured that eventually you will have a dedicated audience who loves and supports you.



     3. Create An Electronic Press Kit (EPK)


If you want to trigger the interest of various record labels, agents, producers, media outlets, journalists, music blogs, promoters, and broadcasters, then you definitely need an electronic press kit or EPK. It is a digital resume of a music artist or band that typically includes discography, professional pictures, press coverage, bio, contact information, and other relevant information.


A well-written EPK allows people to understand who you are, what your music is about, and what your story is. However, make sure you have not included too much information which would probably make the reader feel bored. Be short, concise, and on point. Write down the things that you think are worth being in your electronic press kit.



     4. Feature Your Music On Music Streaming Platforms


Maybe you’ve heard this a lot, but it’s crucial to get your music featured on different playlists as it increases your exposure, grows your fanbase, and of course, your income.


You should try music streaming platforms such as Spotify, Apple Music, SoundCloud, and Deezer. Pitch to the curators of the editorial teams and get playlisted. Do not forget about independent playlists too. Find your genre and relevant playlists within it. Explore the curator and see if they have good engagement. Once you find relevant curators, you have to come up with a good pitch explaining the reason you want to join and why your music matters.


Again, do not overwhelm the reader with long dull texts. Be honest, and briefly tell about yourself, your music, and your achievements. Do not forget to mention what makes your music unique and why it should be on a particular playlist.



     5. Pitch Your Music To Music Blogs 


Getting coverage on influential music blogs can take your music career to the next level and grow your fan base. Niche blogs specific to your music genre can help you to get more publicity.


Firstly, gather contact information about people you want to reach out to. Preferably, it should be people who write about your music genre or media outlets that want to cover rising stars.

Do not forget that different media outlet, music blogs and magazines have their submission guidelines. Make sure you read them before contacting them.


Finally, prepare an email and provide them with a short description of your sound, your EPK, and links to your most successful singles or albums. Apart from that, you will also need to specify what coverage you are expecting from them and give a good reason why they should write about you.


If you are thinking about promoting your music but do not know where exactly to start, reach out to us on the ‘Contact’ page, where you can fill out a form for a free consultation and choose the services you are interested in. We will set up a meeting and discuss all the details regarding your campaign.

Author: Diana Aghumyan | Content Writer, Syncho