Nov 2022

How to Pitch Your Music to Blogs in 8 Steps

How to Pitch Your Music to Blogs in 8 Steps

You have probably tried to reach out to the media several times but haven’t heard any response from the other end. Or, perhaps you heard back from a few people who said “Thanks, we will contact you” and never contacted you. Indeed, it is a tedious job to send hundreds of emails to bloggers and receive only one or two responses.

However, you should understand that grabbing the attention of the media is not an easy task for a music artist or band. Especially if you have just started, it will take some time before media representatives start noticing you. Luckily, there are some actionable tricks of the trade that can help to succeed.

Before contacting any magazine or blog, you should follow some essential strategies to make a solid first impression. As media professionals receive many emails daily, you need to make a real effort to make them open the email and respond to you.

So, in today’s article, we have put together a detailed step-by-step guide on how to pitch your music to blogs and receive responses. Let’s start.

An 8-Step Guide to How to Pitch Your Music to Blogs

Create a Solid Press Release

1. Create a Solid Press Release

A press release is a document where people can see all the details about your release. If you want to make a long-lasting impression, make sure to include all the necessary information journalists and editors need. More specifically, ensure that your press release has

-Headline: Whether it is a new album, single, or tour, make sure to include a headline in your release so that editors know why you are reaching out to them.
-Date and location: Let the media know where and when you are going to send out this release.
-Artist bio: Tell about yourself. Who you are and what accomplishments you have in the music industry.
-Details about the release: Make sure to tell what your release is about and whether there are other people involved in the project. Or, maybe it is part of a big project.
-Your socials: Some media outlets want to see how your social pages look and if you have an active social media presence.
-Highly professional photos: Include high-quality pictures, preferably one press photo and artwork.
-Your Music: Finally, do not forget to add links to your music.

2. Do Research

Instead of pitching to thousands of blogs, it is better to do some research about different blogs. Make sure they cover the type of music you are submitting to them. So, take your time and go through each media outlet. To ease your job, make use of online tools like Hype Machine which allows you to find blogs by genre.

In this way, you will be able to find blogs relevant to your music and needs as a music artist and band.

Consult With a PR Specialist When in Doubt

3. Make a List

Once you have done your research, make a list of blogs you are going to pitch to. Consider creating a spreadsheet where you will fill out all the necessary information about each blog you are going to reach out to.

4. Create an Effective Email Template

As you have a few seconds to impress people, you must have a clear and powerful email template. Indeed, personalizing each email is great but a template would save you a lot of time.

Do not beat around the bush. After introducing who you are, get to the point and tell why you are contacting them. Include your music. If media professionals read a paragraph and still cannot figure out why you wrote them, you are in trouble. They will not finish reading your email. So, make sure to have a concise and well-structured email.

5. Consult With a PR Specialist When in Doubt

Whether you have just started your music career or are a professional music artist or band, it is normal to feel confused from time to time. Besides, you might be so busy with music creation and cannot focus on the pitching process. So, whenever you feel lost or are simply overwhelmed with other duties, make sure to consult with a PR specialist.

A PR specialist can guide you on how to get started with pitching your music to magazines and blogs. He/she will also tell what mistakes to avoid. Besides, you can learn what strategies to implement while pitching to blogs.

6. Follow Submission Guidelines

Each media outlet has its own submission guidelines. If you reach out to a blog without prior knowledge of what they require for submission, do not expect any response from them. So, read the submission guidelines in advance to learn what specifically they want.

Consult With a PR Specialist When in Doubt

7. Proofread Everything You Wrote

It is highly recommended to go through your email and make sure everything is alright. Pay attention to whether the tone is appropriate enough. Also, make sure there are no grammatical or punctuation errors. You can use online tools like Grammarly to check your writing.

8. Submit Your Music Before Its Release

Blogs usually do not promote old songs. So, make sure you are pitching to blogs for upcoming releases or music that has been released within the previous month.

Once you have submitted it, try to be patient and wait for their response. You can send a follow-up email after a few days to check whether they have received your email or not. However, do not bother them every single day.

Submit Your Music Before Its Release

No music artist or band can survive without recognition. If you have decided to pitch your music to famous blogs or magazines, you should prepare for it seriously. The competition is too high and you have limited time to impress media professionals.

Some might respond and others will simply ignore your emails. Don’t get disappointed and don’t quit music. If you are really passionate about music, you need to be prepared enough to face both challenges and success.

We hope you enjoyed the article and that the steps mentioned earlier will help you to get started. Thanks for reading, and good luck with your future endeavors!

Author: Diana Aghumyan | Content Writer, Syncho