Nov 2022

8 Music Marketing Strategies to Follow For Success

8 Music Marketing Strategies to Follow For Success

Music marketing isn’t an option if you’re serious about getting your music in front of many people and growing your fans.

It’s a must.

To feature your music in front of the right people, you need to start looking for ways to promote your music.

The key to effective marketing is compelling storytelling and gradually gaining traction.

The digital world is more chaotic than ever. How then will you distinguish yourself from the crowd?

Most music artists and bands focus on creating great music but neglect one of the most essential parts of promoting it – music marketing.

This is a powerful tool that allows you to market your music to the target audience, get your music heard, increase views for music videos, create a loyal fan community and so much more.

Whether you are an experienced artist or a newbie in the music industry, you need to be equipped with the right strategies to stand out in the competition. In today’s article, we have gathered some effective tactics to help you leverage the power of music marketing.

10 Actionable Music Marketing Strategies You Should Try

Create a Website

1. Create a Website

Some people think that websites are no longer effective when it comes to marketing yourself online. People have started relying on social media too much and that’s why they ignore the importance of having a website. However, a website is a one-stop-shop where fans and other people can find information about everything musicians do such as checking your tour dates or booking a music artist for an event.

So, creating a website is not a necessity but a must. Make sure to have the following information on your site.

  • News section: Your fans will be able to learn about new releases, concerts, and other events related to you.
  • Online store: If you want to receive income as a music artist, you should have a merch store to sell things such as posters, t-shirts, and so on.
  • Social media channels: Let your fans know about your social media pages so that they can follow you.
  • Contact information: It is important to include a contact form or any other communication method so that people can reach out to you.
  • Bio: People who land on your page have no idea who you are and they want to learn more about you. So, ensure to have a detailed biography telling about you and your accomplishments.

2. Create a Strong EPK (Electronic Press Kit)

An electronic press kit or EPK is the CV of musicians. It includes all the necessary information about you as an artist. You need it to reach out to bloggers, venues, playlist curators, record labels, radio stations, and outlets.

You can place your EPK on your website as well. Many artists do it so that people can visit their website and explore it too. Make sure your EPK has the following information.

  • Bio
  • High-quality pictures
  • Your music
  • Your videos
  • Links to social media accounts
  • Contact information

Create Social Media Accounts

3. Create Social Media Accounts

Your fans will probably want to know where you are and what you are doing. Social media is the first place they will check out to look for their answers. So, why not be where your target audience is?

If you want to create a buzz around your name and reach wider audiences, you need to use different social media channels such as Facebook, Instagram, and TikTok. By using these platforms, you will be able to gain recognition and awareness.

Use these channels to connect with your audience, promote your music, announce important events such as tours and concerts, and build a loyal fan base.

4. Publish Engaging Content

Whether you are writing content for the website or social media, make sure it is fresh and relevant. Your audience expects unique and engaging content. Besides, make sure to publish consistently. For instance, if you have a blog on your website, you need to publish at least one article every week. In this way, you will drive more traffic to your website and keep your audience engaged. Or, if you use social media, try to post as often as it is possible. People who are fond of you and your music will surely wait for your new stories or reels impatiently.

Build Your Network

5. Build Your Network

Establishing the right connections is vital for any music artist or band. The more relevant people you know in your field, the more opportunities there are for your growth and development. However, sitting on a couch and waiting for a collaboration offer is not a good idea.

You need to try different ways of reaching out to people who might be useful to you. The most famous method is using social media. You can get in touch with them by sending a message and if they are interested in cooperation, you can take this further by doing a video chat or having an offline meeting. Or, you can use Linkedin to find influential people in the music industry and connect with them.

6. Launch Email Marketing Campaign

Some people think that email marketing is outdated. However, it is not. It still remains a powerful tool that can be used by music artists or bands to reach their target audience and increase their revenue.

To build a solid email marketing campaign, you need to identify your objectives. What are you trying to achieve? Ask yourself. If you want to make people purchase from your merch store, then you should think about writing emails that have clear and strong call-to-actions.

Pitch Your Music to Blogs and Outlets

7. Pitch Your Music to Blogs and Outlets

The main goal of your music marketing is to target new audiences, so it would be great to reach out to people and outlets who already have engaged audiences of their own.

Depending on the type of music you create, you need to choose the right people or publications to pitch to. to will likely vary depending on the type of music you make. For instance, if your local radio plays mostly pop music but your music is about jazz, then it will be waste of time to try to get in touch with people working there.

If you are unsure how to get started, try to reach out to music bloggers, local press, local radio, and playlist curators. Before contacting them, do your research and make sure they fit your needs and requirements.

Want to learn more about how to pitch to outlets? Check out our article where you can find a complete step-by-step guide on how to pitch your music to blogs and succeed.

8. Create Merch

Last but not least, you can create a merch store to promote your music. Your fans will be more than happy to know that you are selling posters, vinyl, hoodies, or t-shirts.

In this way, you will not only receive income, but also keep your fans engaged and make them resonate with your music, work, and brand.

Engaging content

Conclusion

There are a bunch of music marketing tactics that we haven’t mentioned in this article. By following some of the above-mentioned tips, you will still be able to succeed. However, you do not have to follow all the tactics we have talked about as they will consume most of your time. After all, you are a music artist, not a marketer.

We do not recommend implementing all of those strategies right away either. Start small by creating your website, increasing your followers on social media channels, and networking with people in your local area.

Once you’ve accomplished the basics, take things to the next level by building ad campaigns and creating interactive content.


Author: Diana Aghumyan | Content Writer, Syncho