Feb 2023

6 Tips to Build a Solid Music Video Release Strategy

A music video is a great way to promote yourself as a music artist or band. Once it is ready, you can share it across different social media channels. Besides, it does not cost a fortune to make a music video. All you need is to have a unique idea, a diligent team, and a well-structured budget.


However, if you want to achieve millions of views and attract more fans, you need a solid music video release strategy too. 


There are many simple but powerful strategies you can use for your music video promotion. If done right, you can maximize your efforts, build up hype and boost your recognition.


In today’s article, you will learn how to put it all together and create a solid music video release strategy.

4 Reasons You Need to Strategize Your Music Video Release

Music videos are often a significant and crucial component of nearly any album release cycle. If your video becomes viral, it can have a huge impact on the success of your song, album, or even your entire career. If done correctly, your video release may help you increase your recognition and take your career to the next level.

So, a solid strategy for your music video release is not merely a necessity. You need it to:

Plan Your Release Schedule

To begin, keep in mind that music videos are only one component of your release cycle. You need to determine how your music video is going to fit into your broader release and music marketing strategy

There are plenty of ways to go about it, but the essential thing is that you plan out each step with an end goal in mind, whether it’s promoting a single to create some hype and anticipation for an upcoming album or going on tour.


Create Some Buzz

When you tell your fans that something is in the process, you are building anticipation and making them to wait for your upcoming release impatiently.

Music videos are an excellent technique to increase album anticipation. Furthermore, you may make the music video itself into a mini-event. There is another significant effect of publicizing your music video release. The better your video performs in the first few days, the more likely it will be picked up by the YouTube algorithm. 


Dedicate Enough Time to Edits

There might be all kinds of issues and delays concerning your video release. You might decide to change something at the very last minute. You need a clear plan and schedule for your music video. 

When planning, make sure to allocate some time to the editing process. And don’t tell your audience about the release date unless you are 100% sure about it. If you fail to meet the deadline, your fans may feel disappointed. So, make sure to plan out every step, including editing and revising processes. 


Plan Content Around Your Music Video

Do you want your music video release to be a big deal? Make a social media post about it to inform your fans that something cool is on the way. It doesn’t have to be very complicated; in fact, keeping it simple and focusing on the video itself is usually preferable. Artists frequently upload short clips, behind-the-scenes images, teasers, and other forms of information related to music videos. This way, you can generate enough anticipation, engage with your fans on a regular basis, and maximize the video’s effect.


6 Music Video Release Strategies Every Musician Should Follow

Now that you know how important it is to set clear strategies for your music video release, it is high time to learn some useful tips. These tactics can help you build a strong strategy for your upcoming music video release.

Set a Goal

Indeed, you want your music video to go viral, but how do you define success? The release of a music video is only one component of your overall music video release. You must understand how it fits into the larger picture.


Would you like the music video to be used for advertising your forthcoming tour? Or, maybe you want it to advertise your latest single and increase the number of streams. It is your responsibility to set a clear goal before you begin designing your strategy in order to assess its development and see whether it was successful.


Pick a Song


You should never choose a song to make a music video for on the spur of the moment. Instead, you need to identify how each of your songs is performing and select the one with the highest engagement. To do so, make sure to use analytics tools like Spotify for Artists, Amazon Music for Artists, and Apple Music for Artists to define which songs are receiving the most attention.

Fans are more inclined to watch a music video for a song to which they already have an emotional connection than a random new release.


Do Some Research

It is always a good idea to do some research and learn which videos are getting the highest engagement and views. Then, try to understand what themes creators have used, what techniques they implemented to deliver their messages, and what editing style they have used. 

You don’t necessarily have to use the same methods as other musicians. This is done to get some idea of what is trending and what your audience might be interested in.


Build Up Some Hype

Your video’s first impression is critical when it comes to getting picked up by YouTube’s algorithm and generating more views in the long term. The better impact it has in the first few days, the more traction it will gain later.

Luckily, there are several effective methods to generate excitement for your upcoming music video: 

  • Shoot and post behind-the-scenes on social media platforms like Instagram, Facebook, TikTok, and YouTube.
  • Post a short teaser. Choose the most emotional part of your music video for the teaser.
  • Promote the release date far in advance and continue to provide more information to your audience as the day approaches.


Work With Music Video Distribution Companies

Music video distribution is critical to the success of any artist’s career, and this is especially true for independent musicians who lack label representation. Music and video streams not only provide royalties but also give validity to a band’s image. The greater a band’s fan base, the more possibilities they will be able to produce.

The main goal of music video distribution is to get your music on Apple Music, Vevo, iTunes, Spotify, Tidal, and other streaming platforms.

This way, you can generate more exposure for your music and attract more listeners.


Use YouTube Premiers

If you don’t already have a major media source presenting your music video, use YouTube Premieres. It combines standard YouTube videos with a live stream. You pre-record your video, just like you would for a typical YouTube video. Then, much like a live broadcast, you play the recording live, where you have a live discussion and the opportunity to receive donations too. 

You may use this tool to let your audience know when your Premiere will go live so they will have enough time to prepare for watching your content.



Creating a cool music video is only the first step. You also need to craft a powerful strategy to push it to its full potential. With the above-discussed tips, you can easily plan your music video release and be sure you are on the right track.


Thanks for reading, and good luck!

Author: Diana Aghumyan | Content Writer, Syncho